How Mejuri Increased Purchase Conversion by 14.7% with AI-Powered Search
Mejuri is a Toronto-based fine jewelry brand founded in 2015 that redefined "everyday luxury" by selling high-quality, modern designs at accessible prices through a direct-to-consumer model. When shoppers search for jewelry, they often struggle to describe what they want — "something for a wedding guest" or "simple gold earrings that aren't too trendy" — and legacy keyword search falls short. Marqo's semantic search engine understands these nuanced, intent-driven queries and surfaces products that genuinely match the shopper's vision.
+14.7%
Increase in purchase conversion rate from search
+21.3%
Improvement in search click-through rate
About Mejuri
Mejuri is a Toronto-based fine jewelry brand founded in 2015 that redefined "everyday luxury" by selling high-quality, modern designs at accessible prices through a direct-to-consumer model. When shoppers search for jewelry, they often struggle to describe what they want — "something for a wedding guest" or "simple gold earrings that aren't too trendy" — and legacy keyword search falls short. Marqo's semantic search engine understands these nuanced, intent-driven queries and surfaces products that genuinely match the shopper's vision.
+14.7%
Increase in purchase conversion rate from search
+21.3%
Improvement in search click-through rate
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