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Kogan electronics
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ElectronicsEcommerce

Kogan Delivers Faster, Smarter Search Across 50,000+ SKUs with Marqo

Kogan.com is one of Australia's largest online retailers, offering electronics, home appliances, furniture, and more. With over 50,000 active SKUs and a customer base that searches in both technical and casual language, search quality directly impacts basket size and repeat purchase rate. Marqo's AI-native search engine indexes Kogan's full catalog — understanding product attributes, compatibility, and shopper intent — to deliver more relevant results faster than any legacy solution could.

+18%

Improvement in search conversion rate

+35%

Reduction in search abandonment

About Kogan

Kogan.com is one of Australia's largest online retailers, offering electronics, home appliances, furniture, and more. With over 50,000 active SKUs and a customer base that searches in both technical and casual language, search quality directly impacts basket size and repeat purchase rate. Marqo's AI-native search engine indexes Kogan's full catalog — understanding product attributes, compatibility, and shopper intent — to deliver more relevant results faster than any legacy solution could.

+18%

Improvement in search conversion rate

+35%

Reduction in search abandonment

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