How SwimOutlet Boosted Revenue and ATC Rates with Marqo
SwimOutlet is America's most popular online swim shop, trusted by professional athletes and recreational swimmers, with a catalog spanning performance swimwear, accessories, beachwear, and water-sport gear. Shoppers searching for swim products often use highly technical terms — "size 10 jammer," "polarized open water goggles" — alongside casual, intent-based queries. Marqo handles both fluently, ensuring the right products appear whether a shopper knows exactly what they want or is browsing for ideas.
+22%
Increase in add-to-cart rate from search
+19%
Growth in revenue per search session
About SwimOutlet
SwimOutlet is America's most popular online swim shop, trusted by professional athletes and recreational swimmers, with a catalog spanning performance swimwear, accessories, beachwear, and water-sport gear. Shoppers searching for swim products often use highly technical terms — "size 10 jammer," "polarized open water goggles" — alongside casual, intent-based queries. Marqo handles both fluently, ensuring the right products appear whether a shopper knows exactly what they want or is browsing for ideas.
+22%
Increase in add-to-cart rate from search
+19%
Growth in revenue per search session
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